Signature Cleaning Solutions

Overview of the Project

Signature Cleaning Solutions is a residential cleaning service company in Southern California. Like many service-based businesses, the team focused on providing stellar service to its customers. As the company's customer base grew, so did the need to coordinate schedules and services.

The company retained CPRA Strategies to provide recommendations on improving its business operations and processes, which would help it manage its growing client list and staff.

Services Provided

• Public Relations: Digital media design, sales pitch development and design, website design.

• Business Advisory: Operational planning and strategy.

Strategy

Reviewing the company's current process, we realized that cleaning requests were handled primarily by the business owner. In other words, a cleaning request would come in via a phone call, text message, or email, and then the business owner would either 1) write it down and assign it to a cleaner or 2) send the request to an assistant who would schedule the cleaning.

In our work with previous companies, we knew that this process would lead to missed opportunities and inefficiencies. As Signature Cleaning Solutions grew, the business owners realized they spent more time responding to requests than managing the business.

Our first recommendation was to leverage technology to help manage the cleaning process from request to payment. Several excellent software tools are available to the service industry, and the company chose Zenbooker to perform this role. Instead of the business owner juggling multiple tasks, Zenbooker would funnel all requests into a dashboard that handles cleaning technician scheduling, customer communications, estimates, invoices, payments, and reviews. An Office Assistant/Technician can perform all these functions, and we helped hire and train a part-time assistant, who became full-time, to handle the business's daily operations.

Next, we recommended updating the company website and ramping up its social media activity.

We designed a simple yet clean new website on Squarespace that requires minimal ongoing maintenance compared to their previous WordPress website. Additionally, we created a new simple logo that could be used online, on letterhead, and the company's uniforms.

Finally, we updated the company's Facebook, Instagram, and LinkedIn pages and prepared a social media strategy to stay engaged with current and prospective customers.

Results

In the first month, the company owner and staff realized a 27.9% increase in time saved by utilizing Zenbooker to manage cleaning service requests (time savings measured in hours saved per day). After hiring and training the Office Assistant to handle these functions, the team realized a 39% increase in time saved. These time savings allowed the owner to focus more on staff and business development and reduce the time cleaning technicians spend coordinating their calendars.

The new website experienced an increase of 66.4% in direct visits and 29.1% in customer visits from social media.

To recap, we performed the following services:

• Set up and optimized the business system software Zenbooker.

• Trained the owner and staff on Zenbooker, including the new Office Assistant.

• Redesigned a simple, clean, and easy-to-maintain website and logo.

• Updated the social media pages and drafted content.

If you are a service-based business and want to learn more, please contact us today.