Invictus Support Services
Invictus Support Services is a California-based exterior building maintenance company specializing in low, mid, and high-rise window cleaning, power washing, and solar panel washing services. Invictus serves clients in Arizona, California, Nevada, and the U.K.
Challenge
When Invictus Support Services reached out to CPRA Strategies, their primary revenue source was contracts with property management companies and individual building owners. Invictus sought to diversify their revenue streams by competing for government contracts at the federal, local, and state levels. Despite their expertise in exterior building maintenance with private clients, the daunting procurement process kept them from bidding on government contracts. This is where CPRA Strategies came to help.
Solution
Invictus Support Services retained CPRA Strategies on an ongoing basis to help identify, analyze, and compete for government contracts.
SWOT Analysis: The first step was to conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis of the company. We then analyzed key competitors to identify competitive advantages and value propositions for government clients. This analysis revealed gaps in internal processes that needed strengthening before bidding on government contracts.
Internal Audit: Next, we conducted an internal audit of the company’s hiring and training practices, safety procedures, and relevant industry certifications. Government contracts typically have more stringent standards for hiring, safety, training, and insurance coverage. Updating the company’s policies with the HR Department and Operations Manager positioned Invictus to better protect its employees and customers.
Opportunity Identification: We researched and identified government contracting opportunities in geographical locations where the team has a strong customer base. Arizona, California, and Nevada were identified as target areas.
Outreach: We proactively reached out to local and state procurement offices to introduce the company and its services. We developed a capability statement to accompany our outreach and attended government and vendor networking opportunities on Invictus’ behalf.
Bid Response System: Finally, we developed a bid response system, working with the company’s Chief Executive Officer, Director of Client Experiences (sales), Director of Operations (field), and administrative staff to prepare detailed bid responses.
Result
Since 2022, we have helped Invictus Support Services secure eight contracts valued at $6,075,522 at the local and state levels. The average contract length is approximately three years, with multi-year extensions. With contracts ending between 2026 and 2029, Invictus can better forecast revenues, supporting business growth, ongoing work for employees, and sustainable benefits for the team.